![]() To meet this challenge, Meeker and Montalbano created a new font comprised of graceful, elegant letterforms that increase visibility at night and from a distance. The design team of Donald Meeker and Chris O’Hara from Meeker Associates and type designer James Montalbano of Terminal Design, working with researchers from the Pennsylvania Transportation Institute and the Texas Transportation Institute, showed that Highway Gothic did not meet the needs of older drivers, many of whom have reduced contrast sensitivity (especially with highly reflective road-sign materials) and slower reactions to changing road conditions. One of the main issues with this font is that at night, letters can appear to have a halo around them due to the reflective surface on which the signs are printed. Federal Highway Administration has used a standard typeface colloquially known as Highway Gothic (FHWA E-modified). The Clearview project seeks to improve the readability of signage for drivers, especially those over the age of sixty-five, who constitute roughly one-sixth of the driving public. As baby boomers reach their mid- to late sixties, highway sign legibility has become an important issue. Featured in Cooper-Hewitt’s 2010 National Design Triennial: Why Design Now? exhibition, Clearview is a beautiful example of design as a form of social activism. ![]() Cooper-Hewitt, National Design Museum has just acquired its first digital font, the Clearview family of typefaces.
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